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Best Social Media Marketing Courses

Modern Marketing 101: Best Social Media Marketing Courses

Continuing education is recommended in most fields, and the social media marketing field is no exception. The question is: How and where can you take courses that will expand and enlighten your knowledge about social media marketing? The staff over at financial news site Benzinga has compiled this list of the best social media marketing classes online.

From last week: Continuing our month-long blitz of handy-dandy infographics that boil complex marketing concepts down into comprehensive visual aids, here’s another one from SocialMediaToday that reveals 21 ways in which small businesses can have social media marketing success.

If you missed or want to re-read any of our previous Modern Marketing 101 installments, click here. We encourage you to print, save, share, and add these articles and resources to your business or organization’s social media marketing manual.

The Market Street Mile is Back for a Third Year!

The clouds are finally clearing and the weather is (slowly) warming up, which means it is time once again time for the Market Street Mile. Two new sponsors are on board this year which is always exciting.
Yoga On Main , a new Chamber member located in Wintersville and Capital Recovery Systems, Inc., a long-time Chamber supporter located in downtown Steubenville are on board to help purchase t-shirts, snacks and prizes.
The walk is from the Chamber offices at 630 Market Street, down through town, across the bridge and back, which equals exactly one mile! It’s a great way to incorporate some fresh air and physical activity into your work day while enjoying downtown Steubenville and some amazing views. The Chamber transforms one of its offices into “MSM” Headquarters where walkers can store their belongings while they walk and help themselves to a pick-me-up snack, water, and any other necessities they may need from sunscreen to umbrellas. There is also a sign-in sheet where you log your walks and enter for a chance to win some great prizes. There is no need to register or sign up and there’s absolutely no charge. Last year, we had participants who walked every day and some who stopped by to walk every so often. We even had some visitors to the area enjoy the program.
Remember, just walk any time during the Chamber’s regular business hours of Monday through Thursday, 9 to 4 and Friday, 9 to 1. The event will kick-off Wednesday, May 1st and extend through October 31st giving everyone plenty of time to experience the downtown area and walk their way to a healthier lifestyle in 2019.

8 Tips to Help Grow Your Professional Network

Note:   This article was originally published on The Huffington Post – 

 

Establishing a strong professional network can benefit your business several ways, from receiving feedback by bouncing ideas off successful entrepreneurs and business owners to opening doors that were once closed — building your professional network should be something you are always working on.

You have undoubtedly heard the saying, “It’s not what you know, it’s who you know,” right? I’m such a firm believer in building business connections and relationships that I decided to launch an online community that business owners and entrepreneurs can access 24/7 — EBOC launches July 15th and I’m excited to be able to provide a community that people can connect through.

The right connections can open doors with some amazing opportunities behind them, so here are eight tips to help you grow your professional network.

1. Make your presence noticeable.

You have to make sure people know what you are doing and what you have in the works — otherwise nobody will ever know. Keep in touch with your professional contacts via email, social media and face-to-face meetings.

When you maintain contact you remain on their radar, which can result in them name-dropping you to their contacts. A simple, “Oh, I actually know somebody you should contact” can occur simply because you kept your presence noticeable.

2. Attend networking events — online & offline.

Every industry has conferences and trade shows that provide great networking opportunities. There are also local meet-ups and local organizations that hold regular events that are great for building your network.

Many people forget that there are also plenty of networking opportunities online. LinkedIn groups are great and Twitter chats are becoming very popular these days. I personally love Twitter chats because they allow a huge group of people to participate regardless of their location.

3. Hang out at the same places the people you want to connect with hang out.

This applies to both online and offline — as mentioned above, LikedIn groups and Twitter chats are great places to connect. If you want to connect with a certain group online then participate and introduce yourself.

Offline this could be a particular lunch spot or a happy hour bar after work. Frequent the places that the people you want to connect with can be found at. Be friendly and social and you will make new connections.

4. Don’t always take — give as well.

When networking don’t always make it about you — make sure to share you knowledge and expertise and offer to help when you see an opportunity. Helping other people will often come back to you tenfold. Helping someone is going to give them extra incentive to return the favor.

Being a connector will also help your long-term networking — connecting two people you know who will benefit from knowing each other strengthens your network. The key takeaway: don’t be selfish and think of how you can help everyone you come in contact with.

5. Be a good listener.

When out networking don’t always try to dominate the conversation by talking about yourself – instead, listen to other people talk. First, people naturally love to talk about themselves, so if you can show that you are genuinely interested in what they have to say it will help to build that connection.

Also, by listening you can identify specific challenges someone may be having — and if you can help in any way or offer a suggestion it will help to strengthen the relationship.

6. Never be afraid to ask.

This one is short and sweet — if you want something you can’t be afraid to ask for it.

Want an introduction? Ask for it.

Want a meeting? Ask for it.

Want advice or feedback? Ask for it.

7. Always think about long-term relationships.

Making a connection and exchanging business cards is a foot in the door, but it’s long-term relationships that lead to business deals. Concentrate on forming long-term relationships that are mutually beneficial for both sides. Make a conscious effort to establish a two-way street for all of your professional connections.

8. Follow up with everyone you connect with.

Make sure that you follow up with every connection you make. If you come home with a few business cards make sure to take a few minutes the next morning and send an email letting the person know it was a pleasure to meet them. This is also a great time to let them know they should reach out to you in the event that you can ever help them in any way.

Also, if you promise to do something — do it. There is nothing worse than not following through with something you told someone you would do.


Jonathan Long is the Founder & CEO of Market Domination Media, an online marketing agency specializing in creative outside the box branding campaigns. Jonathan also created EBOC (Entrepreneurs & Business Owners Community), an online community.

Take The “Chamber Challenge” This Holiday Season!

The Chamber recently announced its, “Chamber Challenge” for the 2018 holiday season. “Sometimes it helps to give people ideas for specific things that they can do to help,” said Tricia Maple, Chamber president. “So rather than just promoting the overall concept of buying locally this holiday season, we came up with a simple list of three action items.”

The first is to challenge yourself to purchase at least one fourth of your holiday gifts locally. Seek out and explore our local businesses, think outside the box for unique items and if you are purchasing gift cards, buy them from a local business. And if you must purchase gift cards to a national chain, purchase them at a local grocery store. Those dollars will still be kept somewhat local.

Second, patronize a business that you’ve never been to before. From downtown Steubenville to Hollywood City Center, Toronto, Mingo, Richmond and everywhere in between, there is no doubt a new (or long time) business that you’ve never been to. Make it a point to seek out at least one and make a purchase, meet the owner or manager and give them a chance to earn your repeat business.

Last, if you are headed out of town for any reason, gas up at a local gas station and eat locally before you leave. By filling your tank and your belly locally (and on a regular basis) you’re pumping money into the local economy.

Buying locally just makes good sense and the holidays are a great time to start making it a daily habit. “I say it all the time but it’s worth repeating”, Maple continued. “We can’t expect our local businesses to support us, our kids’ activities and sports teams, our churches and charities, our events and fundraisers and then not support them when making a purchase. It’s unlikely that Amazon is going to give you a gift card for your spaghetti dinner door prize table and doubtful that a Pittsburgh business is going to buy an ad in your school’s football program. Support those who support you and think local first.”

Small Business Saturday – November 24

Small Business Saturday is a nationally celebrated shopping event that takes place across the United States. on the Saturday after Thanksgiving. The day is intended to encourage American shoppers to consider buying from small retailers and merchants as they check off their holiday gift lists. American Express created Small Business Saturday in 2010 as a promotional effort designed to encourage consumers to support businesses which creates jobs, boosts the economy, and preserves downtown districts and neighborhoods around the country. The timing of this annual shopping event is intentional, as it always occurs on the 4th Saturday of November, following “Black Friday,” and prior to the recently established “Cyber Monday” shopping events.
The Jefferson County Chamber of Commerce uses “Small Business Saturday” as the kick off to its, “Shift Your Shopping” programs. The chamber will have “stations” in place throughout the county that day to hand out coffee, doughnuts, coupons and other giveaways. Watch your weekly newsletter and email for details. For a complete list of “Shift Your Shopping” activities that you and your employees can get involved in, click here.
New this year is a free program from American Express that allows small businesses to create custom signs, social media posts and videos with just the click of a button. (The banner ad at the top of this article was created this way.) Click below to get started. And check out event more ideas, products and free resources that you can use for Small Business Saturday, through the holiday season and year-round by clicking here.

2018 Annual Award Winners

Winners in 5 categories were honored Wednesday evening at the Chamber’s 110th Annual Meeting & Awards Dinner. Pictured from left is: Shawn Mihellis and Yianni Bourbakis from Theo Yianni’s Greek Restaurant, who was named “New or Emerging Business of the Year,” Jenn Cesta from the Public Library of Steubenville & Jefferson County, “Ambassador of the Year,” Dr. Jimmie Bruce from Eastern Gateway Community College, “Business of the Year,” Jim Morgan, recipient of the “Lifetime Achievement Award” and Jim McBane, accepting the “Young Professional of the Year Award “on behalf of Dan McBane, from McBane Insurance & Financial Services.

2016 “Shift Your Shopping” Campaign Kicks Off

What began last year as a strategy to increase holiday shopping dollars spent locally quickly turned into a fun, informative two months of activities, events and buzz centered around our members.  And this year is shaping up to be even better.  Join us as we kick things off on “Small Business Saturday”, November 26th at 9 a.m. at the Chamber offices.  Click here to view or print a complete list of activities and programs and a “Holiday Gift Guide” application.

American Express launched the first ever, “Small Business Saturday” back in 2010 to encourage people nationwide to support small local businesses. Since then, it has grown to include great programs and promotions that educate and inspire.  Click here to learn more about its beginnings and the programs offered to your small business through the national program. And watch your email in the coming weeks as the Chamber digs in to the nuts and bolts of, “Shift Your Shopping 2016.” Make this holiday season one of your best.  Get involved today.

The 2016 Annual Meeting & Awards Dinner

The keynote speaker at last evening’s annual awards dinner entertained and inspired as he shared his many years in the film industry with the audience and explained the economic impact that can be felt by a community being chosen as a shooting location.

Mr. Ivan Schwarz, CEO of The Cleveland Film Commission was co-producer of with Tom Hanks and Steven Spielberg on the HBO mini-series, “Band Of Brothers.”  His comments were informative and fun and many questions from the floor that rounded out his presentation shed even more light on this interesting issue.

The video below was shown at the awards dinner and highlights people from Steubenville who have impacted hollywood and the film industry.

The evening also included the presentation of awards in five categories. Congratulations to the following nominees and winners:

Lifetime Achievement Nominees:

Judy Bratten, Historic Fort Steuben

Anita Jackson, Franciscan University of Steubenville

Tina Thompson, Proforma Innovative Services

Winner: Anita Jackson (posthumous)

Business of the Year Nominees:

Em-Media, Inc.

Franciscan University of Steubenville

Hancock County Savings Bank

Winner: Franciscan University of Steubenville

New or Emerging Business Nominees:

Coleman Professional Services

Colonial Heights/UMH Properties

Sumo Hibachi & Sushi

Winner: Coleman Professional Services

Young Professional Nominees:

Frank DiCarlantonio III, Scaffidi’s Restaurant

Therese Nelson, Nelson Fine Arts & Gifts

Kate Sedgmer, United Way of Jefferson County

Winner: Frank DiCarlantonio III, Scaffidi’s Restaurant

Ambassador of the Year Nominees:

Nicole Adamski, Best Western Plus University Inn

Mary Free, U.S. Bank

Chris Orris, Valley Hospice, Inc.

Winner: Chris Orris, Valley Hospice, Inc.


The night would not have been possible without our sponsors who generously supported this special event.

Gold sponsors:  

Apollo Professional Cleaning
Franciscan University of Steubenville
Grae-Con Construction
WTOV9
The Ridgefield Group
Trinity Health System
Eastern Gateway Community College

Silver sponsors include: Colonial Heights/UMH Properties & Hancock County Savings Bank

Bronze sponsors include: Ambulance Service, Checker Transportation, Jefferson Security, Barium & Chemicals, Inc., First Choice America Community Federal Credit Union, Fort Steuben Mall, Hess Corporation, M & M Hardware, Mosti Funeral Home, Inc., Project Best, and Voto Manufacturers Sales Co.

2016 Investor To Investor Trade Fair Just Around The Corner

Begin 2016 by putting your business in the spotlight at one of the Chamber’s most popular promotional and networking events of the year.  The annual, “Investor to Investor Trade Fair & Business After Hours” will be held Monday, January 25th from 5 to 7 p.m. at St. Florian Hall in Wintersville.
Designed to promote member-to-member and local spending, this event is a mini-trade fair with Chamber member exhibitors promoting their products and services in a casual “Business After Hours” setting. Only Chamber member businesses are given this opportunity and it truly is an affordable, convenient and effective promotional event.  Last year nearly 60 businesses had display booths and over 150 chamber members and guests attended the event.
Back by popular demand is an exciting drawing that all exhibitors and attendees are eligible to win – a Media Prize Package valued at over $8,000.  A great way to kick off your 2016 marketing plan, it includes display advertising, web design, radio and television spots and more, with no strings attached. Every paid admission receives an entry in the drawing.
 
The deadline for registration is Monday, January 18th and space is limited and reserved on a first come, first served basis.  To register, email Janet King, Investor Relations Coordinator at jking@jeffersoncountychamber.com or contact the Chamber offices at 740.282.6226.