Small Business Saturday is a nationally celebrated shopping event that takes place across the United States. on the Saturday after Thanksgiving. The day is intended to encourage American shoppers to consider buying from small retailers and merchants as they check off their holiday gift lists. American Express created Small Business Saturday in 2010 as a promotional effort designed to encourage consumers to support businesses which creates jobs, boosts the economy, and preserves downtown districts and neighborhoods around the country. The timing of this annual shopping event is intentional, as it always occurs on the 4th Saturday of November, following “Black Friday,” and prior to the recently established “Cyber Monday” shopping events.
The Jefferson County Chamber of Commerce uses "Small Business Saturday" as the kick off to its, "Shift Your Shopping" programs. The chamber will have "stations" in place throughout the county that day to hand out coffee, doughnuts, coupons and other giveaways. Watch your weekly newsletter and email for details. For a complete list of "Shift Your Shopping" activities that you and your employees can get involved in, click here.
New this year is a free program from American Express that allows small businesses to create custom signs, social media posts and videos with just the click of a button. (The banner ad at the top of this article was created this way.) Click below to get started. And check out event more ideas, products and free resources that you can use for Small Business Saturday, through the holiday season and year-round by clicking here.